About BOAZU

BOAZU was born out of a deep love for the nature of Lapland and respect for Sámi culture — treasures that deserve to be cherished and protected.
The word boazu means reindeer in Northern Sámi, an animal that has shaped the land, traditions, and way of life in the far north.

BOAZU’s mission is twofold: to support the protection of Lapland’s unique wilderness — especially through the Finnish Association for Nature Conservation’s Lapland District — and to help animals in need around the world via the BOAZU Gives Back Collection. Currently, part of our efforts focus on aiding animals affected by the war in Ukraine.

Every design carries the spirit of the north and a commitment to giving back.